For Super Bowl LVIII, we transformed a 1963 Cadillac Series 62 into the ultimate Häagen-Dazs ice cream vehicle. Finished in a custom burgundy and cream two-tone, it features bespoke badging, a luxe cream leather interior, and a Häagen-Dazs-branded steering wheel. The trunk houses a mirrored ice cream freezer with illuminated accents and an integrated sound system. Traveling from LA to New Orleans, this rolling masterpiece blends automotive craftsmanship with brand storytelling, delivering indulgence on wheels.

2418 Studio was responsible for designing and visualizing the transformation of this 1963 Cadillac Series 62 into the ultimate Häagen-Dazs ice cream vehicle. From crafting the custom color palette and strategic logo placement to designing the cone holders and bespoke trunk freezer, we ensured every detail reflected the brand’s essence. Our work brought together function and storytelling, creating a seamless blend of luxury and indulgence that will turn heads from Los Angeles to New Orleans.